Definitive standard region
1 = Scotland
2 = North/North East
3 = Yorkshire/Humberside
4 = North West
5 = West Midlands
6 = East Midlands
7 = East Anglia
8 = Wales
9 = South West
10 = London
11 = South East
12 = Northern Ireland

Q3 Respondent age
1 = 16-24
2 = 25-34
3 = 35-44
4 = 45-54
5 = 55-64
6 = 65-74
7 = 75+

Q4 Respondent gender
1 = Male
2 = Female

Q5 Country
1 = England
2 = Scotland
3 = Wales
4 = Northern Ireland

Q6 Do you ever watch S4C?
1 = Yes
2 = No
3 = Don't know
4 = No answer

Q7 Are there any children under 16 in your household?
1 = Yes
2 = No

Q8_1 Number of children between 0-4 years
1 = 0
2 = 1
3 = 2
4 = 3
5 = 4
6 = 5
7 = 6
8 = 7
9 = 8
10 = 9
11 = 10

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no Channel 4
1 = Channel 4

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no S4C
1 = S4C

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no Channel Five
1 = Channel Five

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no CITV
1 = CITV

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no CBBC
1 = CBBC

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no CBeebies
1 = CBeebies

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no BBC Alba
1 = BBC Alba

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no Others
1 = Others

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no My children do not watch TV
1 = My children do not watch TV

Q.10 On which of these channels does/do regularly watch programmes aimed specifically at children?
0 = no I am not sure what channels my children watch
1 = I am not sure what channels my children watch

Q11 Which, if any, of these types of television does your household receive at
0 = no (A) Cable TV (through Virgin Media)
1 = (A) Cable TV (through Virgin Media)

Q11 Which, if any, of these types of television does your household receive at
0 = no (B) Satellite TV from Sky
1 = (B) Satellite TV from Sky

Q11 Which, if any, of these types of television does your household receive at
0 = no (C) Satellite TV from Freesat
1 = (C) Satellite TV from Freesat

Q11 Which, if any, of these types of television does your household receive at
0 = no (D) Satellite TV from anyone else
1 = (D) Satellite TV from anyone else

Q11 Which, if any, of these types of television does your household receive at
0 = no (E) Freeview (through a set-top box or digital television set)
1 = (E) Freeview (through a set-top box or digital television set)

Q11 Which, if any, of these types of television does your household receive at
0 = no (F) TV via a broadband line (e.g. BT Vision, Now TV or TalkTalk TV)
1 = (F) TV via a broadband line (e.g. BT Vision, Now TV or TalkTalk TV)

Q11 Which, if any, of these types of television does your household receive at
0 = no (G) YouView
1 = (G) YouView

Q11 Which, if any, of these types of television does your household receive at
0 = no (H) TV content on-line via the internet (e.g. using a tablet or laptop etc.)
1 = (H) TV content on-line via the internet (e.g. using a tablet or laptop etc.)

Q11 Which, if any, of these types of television does your household receive at
0 = no (I) Other
1 = (I) Other

Q11 Which, if any, of these types of television does your household receive at
0 = no (J) No TV in household and do not access TV content via the internet
1 = (J) No TV in household and do not access TV content via the internet

Q11 Which, if any, of these types of television does your household receive at
0 = no (K) Don't know
1 = (K) Don't know

Q11A Do you pay a subscription for your satellite TV service?
1 = Yes
2 = No
3 = Don't know

Q.13 How often do you watch - ITV/STV/ITV Wales/UTV
1 = Regularly
2 = Occasionally
3 = Never
4 = Don't know
5 = Don't receive this channel

Q13S2 SUMMARY - ANY PSB REGULARLY
1 = ANY PSB REGULARLY (NET)
2 = None

Q.14 So for - ITV - is that..?
1 = Every day
2 = Most days
3 = 2-3 times a week
4 = About once a week
5 = Less than once a week
6 = Don't know
7 = Do not watch regularly/occasionally

Q15A Its programmes help me understand what's going on in the world today ITV/STV/ITV WALES/UTV
1 = 1 - LOWEST score
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - HIGHEST score
11 = Don't know
12 = Missing

Q17A Rating on statement - Its programmes help me understand what's going on in the world today
1 = 1 - Not at all important
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Extremely important
11 = Don't know
12 = Missing

Q18 How satisfied are you that combined they provide these elements that we have talked about?
1 = Very satisfied (+2)
2 = Quite satisfied (+1)
3 = Neither satisfied nor dissatisified (0)
4 = Quite dissatisfied (-1)
5 = Very dissatisfied (-2)
6 = Don't know
99 = No answer

Q19 Do you think you are more satisfied, less satisfied or have the same
1 = More satisfied (+1)
2 = Same satisfaction (0)
3 = Less satisfied (-1)
4 = Don't know
99 = No answer

Q20 What makes you say this?
0 = no Better/more choice/variety of programmes
1 = Better/more choice/variety of programmes

Q20 What makes you say this?
0 = no Better quality of programmes
1 = Better quality of programmes

Q20 What makes you say this?
0 = no Programmes more relevant to adults
1 = Programmes more relevant to adults

Q20 What makes you say this?
0 = no More sports/live sports i.e. football
1 = More sports/live sports i.e. football

Q20 What makes you say this?
0 = no Better soaps
1 = Better soaps

Q20 What makes you say this?
0 = no Less repeats
1 = Less repeats

Q20 What makes you say this?
0 = no Better dramas/films
1 = Better dramas/films

Q20 What makes you say this?
0 = no Their shows are more regional based
1 = Their shows are more regional based

Q20 What makes you say this?
0 = no Like the way the news is portrayed
1 = Like the way the news is portrayed

Q20 What makes you say this?
0 = no Because I have Freeview/Sky etc.
1 = Because I have Freeview/Sky etc.

Q20 What makes you say this?
0 = no More channels are becoming appealing now
1 = More channels are becoming appealing now

Q20 What makes you say this?
0 = no More interesting documentaries
1 = More interesting documentaries

Q20 What makes you say this?
0 = no Showing international news
1 = Showing international news

Q20 What makes you say this?
0 = no Now have 24hr TV
1 = Now have 24hr TV

Q20 What makes you say this?
0 = no Better slots have been given to programmes now
1 = Better slots have been given to programmes now

Q20 What makes you say this?
0 = no More programmes appropriate to my age now showing
1 = More programmes appropriate to my age now showing

Q20 What makes you say this?
0 = no More interesting programmes
1 = More interesting programmes

Q20 What makes you say this?
0 = no Programmes are more informative/relevant information
1 = Programmes are more informative/relevant information

Q20 What makes you say this?
0 = no They give me something to talk about when I go out now
1 = They give me something to talk about when I go out now

Q20 What makes you say this?
0 = no Because we now have HD viewing
1 = Because we now have HD viewing

Q20 What makes you say this?
0 = no More international and UK coverage
1 = More international and UK coverage

Q20 What makes you say this?
0 = no More live coverage
1 = More live coverage

Q20 What makes you say this?
0 = no Better quality of picture and sound
1 = Better quality of picture and sound

Q20 What makes you say this?
0 = no Can watch repeats programmes on other channels
1 = Can watch repeats programmes on other channels

Q20 What makes you say this?
0 = no More cultural programmes shown
1 = More cultural programmes shown

Q20 What makes you say this?
0 = no Generally more channels
1 = Generally more channels

Q20 What makes you say this?
0 = no More repeats
1 = More repeats

Q20 What makes you say this?
0 = no More factual programmes
1 = More factual programmes

Q20 What makes you say this?
0 = no Less repeats than last year
1 = Less repeats than last year

Q20 What makes you say this?
0 = no More scientific programmes produced
1 = More scientific programmes produced

Q20 What makes you say this?
0 = no Can catchup on-line
1 = Can catchup on-line

Q20 What makes you say this?
0 = no I'm just able to watch more TV now
1 = I'm just able to watch more TV now

Q20 What makes you say this?
0 = no Other
1 = Other

Q20 What makes you say this?
0 = no Don't know
1 = Don't know

Q21 What makes you say this?
0 = no I do not find them interesting/they are boring/rubbish
1 = I do not find them interesting/they are boring/rubbish

Q21 What makes you say this?
0 = no I am fed of some programmes
1 = I am fed of some programmes

Q21 What makes you say this?
0 = no There are a lot of repeats
1 = There are a lot of repeats

Q21 What makes you say this?
0 = no A lot of the programmes are all the same/similar
1 = A lot of the programmes are all the same/similar

Q21 What makes you say this?
0 = no Not enough sports programmes
1 = Not enough sports programmes

Q21 What makes you say this?
0 = no They have cut a lot of programmes/nothing on to watch
1 = They have cut a lot of programmes/nothing on to watch

Q21 What makes you say this?
0 = no There are too many adverts
1 = There are too many adverts

Q21 What makes you say this?
0 = no A lot of channels but very little on
1 = A lot of channels but very little on

Q21 What makes you say this?
0 = no Too much violence
1 = Too much violence

Q21 What makes you say this?
0 = no Too many game shows
1 = Too many game shows

Q21 What makes you say this?
0 = no Too many reality shows
1 = Too many reality shows

Q21 What makes you say this?
0 = no There are not enough dramas/films
1 = There are not enough dramas/films

Q21 What makes you say this?
0 = no There are not enough current affairs programmes
1 = There are not enough current affairs programmes

Q21 What makes you say this?
0 = no Too many American programmes/too Americanised
1 = Too many American programmes/too Americanised

Q21 What makes you say this?
0 = no Too much bad language
1 = Too much bad language

Q21 What makes you say this?
0 = no Poor quality of programmes
1 = Poor quality of programmes

Q21 What makes you say this?
0 = no There are too many soaps
1 = There are too many soaps

Q21 What makes you say this?
0 = no They don't cover all regions
1 = They don't cover all regions

Q21 What makes you say this?
0 = no Not enough choice/variety
1 = Not enough choice/variety

Q21 What makes you say this?
0 = no I find TV very depressing/sad
1 = I find TV very depressing/sad

Q21 What makes you say this?
0 = no Because I have to buy a TV licence/resent it/don't feel it is worth it
1 = Because I have to buy a TV licence/resent it/don't feel it is worth it

Q21 What makes you say this?
0 = no There are not enough geographical/history/cultural programmes
1 = There are not enough geographical/history/cultural programmes

Q21 What makes you say this?
0 = no I do not watch TV /do not watch a lot of TV
1 = I do not watch TV /do not watch a lot of TV

Q21 What makes you say this?
0 = no Not enough in depth/informative/educational programmes
1 = Not enough in depth/informative/educational programmes

Q21 What makes you say this?
0 = no Not enough new programmes
1 = Not enough new programmes

Q21 What makes you say this?
0 = no Some of the shows are inappropriate/too sexual/bad language
1 = Some of the shows are inappropriate/too sexual/bad language

Q21 What makes you say this?
0 = no TV is not child friendly
1 = TV is not child friendly

Q21 What makes you say this?
0 = no TV is not a good influence/poor morals
1 = TV is not a good influence/poor morals

Q21 What makes you say this?
0 = no Not enough regional/local news
1 = Not enough regional/local news

Q21 What makes you say this?
0 = no They don't portray true to life/they lie/hard to tell if the truth
1 = They don't portray true to life/they lie/hard to tell if the truth

Q21 What makes you say this?
0 = no There is not enough comedy on nowadays
1 = There is not enough comedy on nowadays

Q21 What makes you say this?
0 = no Sky is better than normal TV/I watch more Sky channels
1 = Sky is better than normal TV/I watch more Sky channels

Q21 What makes you say this?
0 = no There is too much sports shown
1 = There is too much sports shown

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no Broadband via your landline
1 = Broadband via your landline

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no Using a mobile phone or smartphone
1 = Using a mobile phone or smartphone

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no Dial-up access
1 = Dial-up access

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no Connecting your laptop or tablet via a mobile network using in built connectivity or a dongle
1 = Connecting your laptop or tablet via a mobile network using in built connectivity or a dongle

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no Connecting your laptop or tablet via a mobile network using your mobile phone's internet connection
1 = Connecting your laptop or tablet via a mobile network using your mobile phone's internet connection

Q25 Which of these methods does your household use to connect to the internet at home?
0 = no DON'T KNOW
1 = DON'T KNOW

Q29 Which of these websites have you used in the last month?
0 = no bbc.co.uk
1 = bbc.co.uk

Q29 Which of these websites have you used in the last month?
0 = no channel4.com
1 = channel4.com

Q29 Which of these websites have you used in the last month?
0 = no s4c.co.uk
1 = s4c.co.uk

Q29 Which of these websites have you used in the last month?
0 = no None of these
1 = None of these

Q33 Do you watch that .. BBC iPlayer
1 = Every day (30)
2 = Several times a week (12)
3 = At least once a week (5)
4 = At least once a month (1.5)
5 = Less than once a month (0.75)
6 = Don't use this service (0)

Q37c Agreement with statement - Technology gets more and more complicated and hard to use
1 = Agree strongly
2 = Agree slightly
3 = Neither agree nor disagree
4 = Disagree slightly
5 = Disagree strongly

Q38 How many ADULTS aged 16+ including yourself, live in your household?
1 = One
2 = Two
3 = Three
4 = Four
5 = Five
6 = Six or more

Q39 How would you describe your national identity? SINGLE CODE.
1 = English
2 = Welsh
3 = Scottish
4 = Northern Irish
5 = British
6 = Other

Q40 What is your ethnic group?
1 = White - English/Welsh/Scottish/Northern Irish/British
2 = White - Irish
3 = White - Gypsy or Irish Traveller
4 = Other White background
5 = Mixed/multiple ethnic group - White & Black Caribbean
6 = Mixed/multiple ethnic group - White & Black African
7 = Mixed/multiple ethnic group - White and Asian
8 = Other mixed heritage background
10 = Asian/Asian British - Pakistani
11 = Asian/Asian British - Bangladeshi
12 = Asian/Asian British - Chinese
13 = Other Asian background
14 = Black/African/Carribean/Black British - African
15 = Black/African/Caribean/Black British - Caribean
16 = Any other Black/African/Caribbean background
17 = Other ethnic group - Arab
18 = Other ethnic background
99 = Asian/Asian British - Indian

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Breathlessness or chest pains
1 = Breathlessness or chest pains

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Poor vision, partial sight or blindness
1 = Poor vision, partial sight or blindness

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Difficulty in speaking or in communicating
1 = Difficulty in speaking or in communicating

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Poor hearing, partial hearing or deafness
1 = Poor hearing, partial hearing or deafness

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Cannot walk at all/use a wheelchair
1 = Cannot walk at all/use a wheelchair

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Cannot walk far or manage stairs or can only do so with difficulty
1 = Cannot walk far or manage stairs or can only do so with difficulty

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Limited ability to reach
1 = Limited ability to reach

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Mental health problems or difficulties
1 = Mental health problems or difficulties

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Dyslexia
1 = Dyslexia

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Other illnesses or health problems which limit your daily activities or the work that you can do
1 = Other illnesses or health problems which limit your daily activities or the work that you can do

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no NONE
1 = NONE

Q41 Which of these, if any, limit your daily activities or the work you can do?
0 = no Don't know/refused
1 = Don't know/refused

Q44a Social grade
1 = A
2 = B
3 = C1
4 = C2
5 = D
6 = E

Q44 What is your current working status?
1 = Working full time (30+ hours per week)
2 = Working part time (8-29 hours per week)
3 = Working part time (under 8 hours per week)
4 = Unemployed
5 = Student
6 = Housewife/Househusband
7 = Retired
8 = Missing

Qf2f Survey carried out as ...
1 = CAPI
2 = online

Wave
1 = Wave 1
2 = Wave 2

2011 = 2011
2012 = 2012
2013 = 2013
2014 = 2014
2015 = 2015
2016 = 2016

Which of the following best describes the main income earner in your household? If they're retired and receive a private pension, please think back to their last job before retirement. Please note: If you live in a household with others, but have separat
1 = Very senior management; top level civil servant or professional (e.g. surgeon; partner in a law firm; regional bank mana
2 = Senior or middle management in large organisation; owner of small business; principal officer in civil service/ local go
3 = Junior management or professional; or administrative (e.g. most office workers; accounts clerk; secretary; police sergea
4 = Skilled manual worker (e.g.; plumber; electrician)
5 = Manual worker (e.g. lorry driver; labourer; hotel porter)
6 = Casual worker without regular income; or unemployed for 6 months or longer
7 = Retired and receiving a state pension only
8 = Housewife/ house husband/ looking after family
9 = Student
10 = Retired and receiving a private pension

Which of the following best describes the main income earner in your household? If they're retired and receive a private pension, please think back to their last job before retirement. Please note: If you live in a household with others, but have separat
1 = Very senior management; top level civil servant or professional (e.g. surgeon; partner in a law firm; regional bank mana
2 = Senior or middle management in large organisation; owner of small business; principal officer in civil service/ local go
3 = Junior management or professional; or administrative (e.g. most office workers; accounts clerk; secretary; police sergea
4 = Skilled manual worker (e.g.; plumber; electrician)
5 = Manual worker (e.g. lorry driver; labourer; hotel porter)
6 = Casual worker without regular income; or unemployed for 6 months or longer
7 = Retired and receiving a state pension only
8 = Housewife/ house husband/ looking after family
9 = Student

In which of the following areas do you live?
1 = North East
2 = North West
3 = Yorkshire
4 = East Midlands
5 = West Midlands
6 = East
7 = South West
8 = South East
9 = London

Q15A Its programmes help me understand what's going on in the world today Channel 5
1 = Lowest1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Highest10
11 = Don't know

1 = Lowest1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Highest10

1 = Lowest1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = Highest10
11 = Don’t know

Q35a Are you aware that BBC Three is now only available online?
1 = Yes
2 = No
3 = Don’t know

Q35b Since 17th February 2016, BBC Three has only been available online. Since that date, would you say you watch it more, less or the same amount as you did beforehand?
1 = More
2 = Less
3 = The same
4 = Never watched/not applicable
5 = Don’t know

Q22b 'Free to air' channels that are available on Freeview, like Dave, Pick TV, Yesterday and CBS Drama etc.
1 = 'Free to air' channels that are available on Freeview, like Dave, Pick TV, Yesterday and CBS Drama etc.

Q22b TV that is only available from packages that you pay an annual subscription for, i.e. Sky, Virgin and BT TV
1 = TV that is only available from packages that you pay an annual subscription for, i.e. Sky, Virgin and BT TV

Q22b Other online TV packages where you pay a subscription e.g. Netflix, Amazon, Now TV
1 = Other online TV packages where you pay a subscription e.g. Netflix, Amazon, Now TV

Q22b Other (Please write in)
1 = Other (Please write in)

Q37c White lies are acceptable to avoid hurting people
1 = 1 Agree strongly
2 = 2
3 = 3
4 = 4
5 = 5 Disgaree strongly

Q11 Which, if any, of these types of television does your household receive at the moment? TV via your broadband provider
0 = 0 NO TV via your broadband provider (e.g. BT TV or TalkTalk TV)
1 = 1 TV via your broadband provider (e.g. BT TV or TalkTalk TV)

Q11 Which, if any, of these types of television does your household receive at the moment? TV content via the internet
0 = 0 No TV content via the internet (through a paid for subscription e.g. Netflix, Amazon, Now TV etc)
1 = 1 TV content via the internet (through a paid for subscription e.g. Netflix, Amazon, Now TV etc)