NATION
1 = England
2 = Scotland
3 = Wales
4 = Northern Ireland

1 = North East
2 = Yorkshire and Humberside
3 = North West
4 = West Midlands
5 = East Midlands
6 = East of England
7 = South West
8 = South East
9 = Greater London
10 = Scotland
11 = Wales
12 = Northern Ireland

URBANITY
1 = Urban
2 = Rural
3 = Not known

HOUSEHOLD SOCIO-ECONOMIC GROUP
1 = A
2 = B
3 = C1
4 = C2
5 = D
6 = E
7 = Don't know

1 = AB
2 = C1C2
3 = DE

RESPONDENT'S AGE
1 = Under 16
2 = 16 to 24 years
3 = 25 to 34 years
4 = 35 to 44 years
5 = 45 to 54 years
6 = 55 to 64 years
7 = 65+ years

RESPONDENT'S GENDER
1 = Man
2 = Woman
3 = Non-binary
4 = Prefer to use another term (please specify - optional)
5 = Prefer not to say

RESPONDENT'S WORKING STATUS
1 = In full-time employment
2 = In part-time employment
3 = Unemployed
4 = A student
5 = Full-time responsibility for home/ family
6 = Retired
7 = Other
8 = Prefer not to say

1 = WORKING
2 = NOT WORKING

S1. TIME SPENT ONLINE IN A TYPICAL WEEK (SINGLE CODE)
1 = None
2 = Up to 2 hours
3 = 3 to 5 hours
4 = 6 to 8 hours
5 = 9 to 11 hours
6 = 12 to 15 hours
7 = 16 to 22 hours
8 = 23 to 30 hours
9 = Over 30 hours
10 = Don’t know/ unsure

1 = 0 to 8 hours
2 = 9 to 22 hours
3 = 23+ hours

IN1. Which of these devices do you use to go online? (MULTI CODE): Smartphone (like an iPhone or Samsung Galaxy)
0 = Not
1 = Smartphone (like an iPhone or Samsung Galaxy)

IN1. Which of these devices do you use to go online? (MULTI CODE): Tablet (like an iPad or Amazon Fire)
0 = Not
1 = Tablet (like an iPad or Amazon Fire)

IN1. Which of these devices do you use to go online? (MULTI CODE): Laptop or netbook
0 = Not
1 = Laptop or netbook

IN1. Which of these devices do you use to go online? (MULTI CODE): Desktop computer (one that is usually in a fixed place with a separate screen and keyboard)
0 = Not
1 = Desktop computer (one that is usually in a fixed place with a separate screen and keyboard)

IN1. Which of these devices do you use to go online? (MULTI CODE): Games console or handheld games player
0 = Not
1 = Games console or handheld games player

IN1. Which of these devices do you use to go online? (MULTI CODE): Other type of device used to go online
0 = Not
1 = Other type of device used to go online

IN1. Which of these devices do you use to go online? (MULTI CODE): ANY USE OF A DESKTOP COMPUTER/ LAPTOP/ NETBOOK
0 = Not
1 = ANY USE OF A DESKTOP COMPUTER/ LAPTOP/ NETBOOK

IN1. Which of these devices do you use to go online? (MULTI CODE): ANY USE OF DEVICES OTHER THAN A DESKTOP COMPUTER/ LAPTOP/ NETBOOK
0 = Not
1 = ANY USE OF DEVICES OTHER THAN A DESKTOP COMPUTER/ LAPTOP/ NETBOOK

IN1. Which of these devices do you use to go online? (MULTI CODE): ONLY USE A DEVICE OTHER THAN A DESKTOP COMPUTER/ LAPTOP/ NETBOOK TO GO ONLINE
0 = Not
1 = ONLY USE A DEVICE OTHER THAN A DESKTOP COMPUTER/ LAPTOP/ NETBOOK TO GO ONLINE

IN1. Which of these devices do you use to go online? (MULTI CODE): ONLY USE A SMARTPHONE TO GO ONLINE
0 = Not
1 = ONLY USE A SMARTPHONE TO GO ONLINE

IN1. Which of these devices do you use to go online? (MULTI CODE): ONLY USE A TABLET TO GO ONLINE
0 = Not
1 = ONLY USE A TABLET TO GO ONLINE

IN1. Which of these devices do you use to go online? (MULTI CODE): ONLY USES A DESKTOP COMPUTER/ LAPTOP/ NETBOOK TO GO ONLINE
0 = Not
1 = ONLY USES A DESKTOP COMPUTER/ LAPTOP/ NETBOOK TO GO ONLINE

IN3A. Overall, how confident are you as an internet user? (SINGLE CODE)
1 = Very confident
2 = Fairly confident
3 = Neither confident nor not confident
4 = Not very confident
5 = Not at all confident
6 = Don’t know

1 = TOTAL CONFIDENT
2 = TOTAL NOT CONFIDENT
3 = TOTAL NEITHER/ DON'T KNOW

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Use a firewall
0 = Not
1 = Use a firewall

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Use security software such as an anti-virus or anti-spyware package
0 = Not
1 = Use security software such as an anti-virus or anti-spyware package

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Use email filters or software that can block unwanted or spam emails
0 = Not
1 = Use email filters or software that can block unwanted or spam emails

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Download the latest software updates onto devices when prompted
0 = Not
1 = Download the latest software updates onto devices when prompted

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Routinely back-up the information on your devices
0 = Not
1 = Routinely back-up the information on your devices

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): BLANK CODE IN 2023
0 = Not
1 = BLANK CODE IN 2023

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Use a virtual private network (VPN)
0 = Not
1 = Use a virtual private network (VPN)

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Use fingerprint or facial recognition technology to access a device or app or to make purchases online
0 = Not
1 = Use fingerprint or facial recognition technology to access a device or app or to make purchases online

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Install software like NewsGuard on your web browser to flag potentially false/ fake news or disinformation
0 = Not
1 = Install software like NewsGuard on your web browser to flag potentially false/ fake news or disinformation

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): ANY OF THESE
0 = Not
1 = ANY OF THESE

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): None of these
0 = Not
1 = None of these

IN64. Which, if any of these things do you or someone in your household do at home? (MULTI CODE): Don’t know
0 = Not
1 = Don’t know

IN5A. Which if any of these activities do you do online? (MULTI CODE): Online banking or paying bills online (e.g. transferring money between accounts, managing mortgage or other payments, checking or paying bills)
0 = Not
1 = Online banking or paying bills online (e.g. transferring money between accounts, managing mortgage or other payments,...

IN5A. Which if any of these activities do you do online? (MULTI CODE): Pay online for your council tax or for another local council service (e.g. parking ticket, congestion charge etc.)
0 = Not
1 = Pay online for your council tax or for another local council service (e.g. parking ticket, congestion charge etc.)

IN5A. Which if any of these activities do you do online? (MULTI CODE): Look online for public services information on government sites (e.g. gov.uk/ ni.direct or HMRC)
0 = Not
1 = Look online for public services information on government sites (e.g. gov.uk/ ni.direct or HMRC)

IN5A. Which if any of these activities do you do online? (MULTI CODE): Finding/ downloading information for work/ business/ school/ college/ university
0 = Not
1 = Finding/ downloading information for work/ business/ school/ college/ university

IN5A. Which if any of these activities do you do online? (MULTI CODE): Look at job opportunities or apply for a job online
0 = Not
1 = Look at job opportunities or apply for a job online

IN5A. Which if any of these activities do you do online? (MULTI CODE): Find information for your leisure time including cinema, live music, theatre, museums etc.
0 = Not
1 = Find information for your leisure time including cinema, live music, theatre, museums etc.

IN5A. Which if any of these activities do you do online? (MULTI CODE): Complete government processes online (e.g. update Universal Credit, renew a driving licence or passport etc.)
0 = Not
1 = Complete government processes online (e.g. update Universal Credit, renew a driving licence or passport etc.)

IN5A. Which if any of these activities do you do online? (MULTI CODE): Sign an online petition or use a campaigning website (e.g. change.org)
0 = Not
1 = Sign an online petition or use a campaigning website (e.g. change.org)

IN5B. Which if any of these activities do you do online? (MULTI CODE): Use streamed audio services (e.g. Spotify, Deezer or Apple Music)
0 = Not
1 = Use streamed audio services (e.g. Spotify, Deezer or Apple Music)

IN5B. Which if any of these activities do you do online? (MULTI CODE): Listen to live, catch-up or on-demand radio through a website or app (e.g. BBC Sounds, RadioPlayer)
0 = Not
1 = Listen to live, catch-up or on-demand radio through a website or app (e.g. BBC Sounds, RadioPlayer)

IN5B. Which if any of these activities do you do online? (MULTI CODE): Watch TV programmes/ films/ content online (e.g. Netflix, BBC iPlayer or Sky Go)
0 = Not
1 = Watch TV programmes/ films/ content online (e.g. Netflix, BBC iPlayer or Sky Go)

IN5B. Which if any of these activities do you do online? (MULTI CODE): Watch or post livestream videos (watch or post videos ‘live’ at exactly the same time as they are being made) on sites or apps like YouTube Live, Instagram Live or Facebook Live
0 = Not
1 = Watch or post livestream videos (watch or post videos ‘live’ at exactly the same time as they are being made) on site...

IN5B. Which if any of these activities do you do online? (MULTI CODE): Look at news stories or news articles on social media sites or apps like TikTok, Facebook, Snapchat or Instagram
0 = Not
1 = Look at news stories or news articles on social media sites or apps like TikTok, Facebook, Snapchat or Instagram

SUMMARY OF ONLINE ACTIVITIES UNDERTAKEN (INCLUDED IN BREADTH OF USE ANALYSIS): Sign an online petition or use a campaigning website (e.g. change.org )
0 = Not
1 = Sign an online petition or use a campaigning website (e.g. change.org )

SUMMARY OF ONLINE ACTIVITIES UNDERTAKEN (INCLUDED IN BREADTH OF USE ANALYSIS): Play games online
0 = Not
1 = Play games online

SUMMARY OF ONLINE ACTIVITIES UNDERTAKEN (INCLUDED IN BREADTH OF USE ANALYSIS): NONE OF THESE
0 = Not
1 = NONE OF THESE

BREADTH OF USE OF THE INTERNET - OUT OF 13 TYPES OF ACTIVITY
1 = NONE
2 = NARROW (1-4 TYPES)
3 = MEDIUM (5-8 TYPES)
4 = BROAD (9-13 TYPES)

IN27F. AGREEMENT WITH STATEMENTS ABOUT BEING ONLINE: For me, the benefits of being online outweigh the risks. (SINGLE CODE)
1 = Strongly disagree
2 = Slightly disagree
3 = Neither agree nor disagree
4 = Slightly agree
5 = Strongly agree
6 = Don’t know

1 = TOTAL DISAGREE
2 = TOTAL AGREE
3 = TOTAL NEITHER/ DON'T KNOW

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Block the sender/ block the email address/ move t...
0 = Not
1 = Block the sender/ block the email address/ move to junk folder (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Reply to it
0 = Not
1 = Reply to it

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Check the email address to see if it looks genuin...
0 = Not
1 = Check the email address to see if it looks genuine (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Follow the instructions (in the email)
0 = Not
1 = Follow the instructions (in the email)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Check with a friend or family member for advice o...
0 = Not
1 = Check with a friend or family member for advice on what to do (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Click on ‘Show my options’
0 = Not
1 = Click on ‘Show my options’

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Delete it (VALID)
0 = Not
1 = Delete it (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Ignore it/ I wouldn’t do anything (VALID)
0 = Not
1 = Ignore it/ I wouldn’t do anything (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Check elsewhere to see if it is genuine or has be...
0 = Not
1 = Check elsewhere to see if it is genuine or has been reported (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Report it (VALID)
0 = Not
1 = Report it (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Check if someone in the household is expecting a ...
0 = Not
1 = Check if someone in the household is expecting a delivery (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Check if it's a scam (VALID)
0 = Not
1 = Check if it's a scam (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Read it
0 = Not
1 = Read it

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Know it's a scam/ phishing email (VALID)
0 = Not
1 = Know it's a scam/ phishing email (VALID)

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Reschedule delivery
0 = Not
1 = Reschedule delivery

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Something else
0 = Not
1 = Something else

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): Don't know
0 = Not
1 = Don't know

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): ANY VALID FEATURES
0 = Not
1 = ANY VALID FEATURES

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): ONLY VALID FEATURES
0 = Not
1 = ONLY VALID FEATURES

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): ANY INVALID FEATURES
0 = Not
1 = ANY INVALID FEATURES

SCENARIO 1A. EXAMPLE OF A SCAM EMAIL SCENARIO - UNPROMPTED RESPONSES. Moving on now, here is an example of an email that you may receive. If you received this email what would you do first? (MULTI CODE): ONLY INVALID FEATURES
0 = Not
1 = ONLY INVALID FEATURES

SCENARIO 1B. EXAMPLE OF A SCAM EMAIL SCENARIO - TOTAL RESPONSES (UNPROMPTED AND PROMPTED RESPONSES COMBINED). ANALYSIS SHOWING CONFIDENCE AND ABILITY: CONFIDENT AND NOT ABLE
0 = Not
1 = CONFIDENT AND NOT ABLE

SCENARIO 1B. EXAMPLE OF A SCAM EMAIL SCENARIO - TOTAL RESPONSES (UNPROMPTED AND PROMPTED RESPONSES COMBINED). ANALYSIS SHOWING CONFIDENCE AND ABILITY: CONFIDENT AND ABLE
0 = Not
1 = CONFIDENT AND ABLE

SCENARIO 1B. EXAMPLE OF A SCAM EMAIL SCENARIO - TOTAL RESPONSES (UNPROMPTED AND PROMPTED RESPONSES COMBINED). ANALYSIS SHOWING CONFIDENCE AND ABILITY: NOT CONFIDENT AND NOT ABLE
0 = Not
1 = NOT CONFIDENT AND NOT ABLE

SCENARIO 1B. EXAMPLE OF A SCAM EMAIL SCENARIO - TOTAL RESPONSES (UNPROMPTED AND PROMPTED RESPONSES COMBINED). ANALYSIS SHOWING CONFIDENCE AND ABILITY: NOT CONFIDENT AND ABLE
0 = Not
1 = NOT CONFIDENT AND ABLE

IN37. You said earlier that you look at news stories or news articles on social media sites or apps like TikTok, Facebook, Snapchat or Instagram. When you do this, do you ever think about whether these news stories or articles are truthful or accurate? ...
1 = Yes - all or most of the time
2 = Yes - sometimes
3 = Yes - but not often/ rarely
4 = No - I don't tend to think about whether they are truthful or accurate
5 = Don't know

1 = TOTAL - YES

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I check the information on other sites or apps
0 = Not
1 = I check the information on other sites or apps

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I think about how professional the site or app looks i.e. an...
0 = Not
1 = I think about how professional the site or app looks i.e. any spelling mistakes, low quality imagery or videos etc.

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I check how recent the information is
0 = Not
1 = I check how recent the information is

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I check to see who has posted the information to see if it i...
0 = Not
1 = I check to see who has posted the information to see if it is from a trustworthy source

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I look at any comments to see what others have said
0 = Not
1 = I look at any comments to see what others have said

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I use a fact checking website/ app like Full Fact
0 = Not
1 = I use a fact checking website/ app like Full Fact

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): I make checks in other ways
0 = Not
1 = I make checks in other ways

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): ANY CHECKS MADE
0 = Not
1 = ANY CHECKS MADE

IN38. When you think about whether the news stories or articles that you see on social media apps or sites are truthful or accurate, do you ever make any of the following checks? (MULTI CODE): No – I don’t make any checks
0 = Not
1 = No – I don’t make any checks

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If the site looks secure (has the padlock symbol or uses ‘https’)
0 = Not
1 = If the site looks secure (has the padlock symbol or uses ‘https’)

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If there is a guarantee my details won’t be shared with anyone else
0 = Not
1 = If there is a guarantee my details won’t be shared with anyone else

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If there is a link to another reputable service like PayPal
0 = Not
1 = If there is a link to another reputable service like PayPal

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If I’m familiar with the company or brand
0 = Not
1 = If I’m familiar with the company or brand

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If it’s the only way to get the service or product I want
0 = Not
1 = If it’s the only way to get the service or product I want

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If the site is recommended by friends/ family
0 = Not
1 = If the site is recommended by friends/ family

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): If the site is listed by a search engine such as Google or Bing
0 = Not
1 = If the site is listed by a search engine such as Google or Bing

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): I enter my credit or debit card details online whenever they are required
0 = Not
1 = I enter my credit or debit card details online whenever they are required

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): I don’t buy things online
0 = Not
1 = I don’t buy things online

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): ANY MENTION OF LISTED BY SEARCH ENGINE/ ONLY WAY TO GET WHAT I WANT/ ENTER WHENEVER REQUIRED
0 = Not
1 = ANY MENTION OF LISTED BY SEARCH ENGINE/ ONLY WAY TO GET WHAT I WANT/ ENTER WHENEVER REQUIRED

IN39. When you buy things online, which if any of these things do you do before entering your credit or debit card details? I look to see... (MULTI CODE): ANY 'CORRECT' MEASURES TAKEN BUT NOT LISTED BY SEARCH ENGINE/ ONLY WAY TO GET WHAT I WANT/ ENTER D...
0 = Not
1 = ANY 'CORRECT' MEASURES TAKEN BUT NOT LISTED BY SEARCH ENGINE/ ONLY WAY TO GET WHAT I WANT/ ENTER DETAILS WHENEVER REQ...

IN45. Have you used search engines such as Google or Bing in the last year? (SINGLE CODE)
1 = Yes
2 = No
3 = Don't know

IN46. When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bi...
1 = I think that if they have been listed by the search engine, these websites will have accurate and unbiased information
2 = I think that some of the websites will be accurate or unbiased and some won’t be
3 = I don’t really think about whether or not they have accurate or unbiased information, I just use the sites I like the...
4 = Don’t know

SCENARIO 2. AWARENESS OF ADVERTISING IN GOOGLE SEARCH RESULTS SCENARIO. Here is an image from a Google search for ‘walking boots’. Do any of these apply to the first four results that are listed on the left? (MULTI CODE): These are adverts/ sponsored l
0 = Not
1 = These are adverts/ sponsored links/ they have paid to appear here

SCENARIO 2. AWARENESS OF ADVERTISING IN GOOGLE SEARCH RESULTS SCENARIO. Here is an image from a Google search for ‘walking boots’. Do any of these apply to the first four results that are listed on the left? (MULTI CODE): These are the best results/ th
0 = Not
1 = These are the best results/ the most relevant results

SCENARIO 2. AWARENESS OF ADVERTISING IN GOOGLE SEARCH RESULTS SCENARIO. Here is an image from a Google search for ‘walking boots’. Do any of these apply to the first four results that are listed on the left? (MULTI CODE): These are the most popular res
0 = Not
1 = These are the most popular results used by other people

SCENARIO 2. AWARENESS OF ADVERTISING IN GOOGLE SEARCH RESULTS SCENARIO. Here is an image from a Google search for ‘walking boots’. Do any of these apply to the first four results that are listed on the left? (MULTI CODE): ONLY GAVE THE CORRECT RESPONSE
0 = Not
1 = ONLY GAVE THE CORRECT RESPONSE

IN48. When someone in the same country as you visits the same website or app at the same time as you, which one of these things applies to any advertising you can see? (SINGLE CODE)
1 = Everyone will see exactly the same adverts as me
2 = Some people might see different adverts from the ones that I see
3 = Don’t know

IN49. Which of the following statements best describes your feelings about online advertisements? (SINGLE CODE)
1 = I don’t mind seeing any online ads
2 = I don’t mind seeing online ads as long as they are for things I’m interested in
3 = I dislike all online ads
4 = Don’t know

IN50. Do you do any of the following? (MULTI CODE): Use ad-blocking filters or software (software that prevents some types of ads appearing)
0 = Not
1 = Use ad-blocking filters or software (software that prevents some types of ads appearing)

IN50. Do you do any of the following? (MULTI CODE): Use false information when registering for things online to avoid spam/ junk email
0 = Not
1 = Use false information when registering for things online to avoid spam/ junk email

IN50. Do you do any of the following? (MULTI CODE): Unsubscribe from emails that you do not want to receive
0 = Not
1 = Unsubscribe from emails that you do not want to receive

IN50. Do you do any of the following? (MULTI CODE): Say no/ don’t tick the box allowing companies to send you “information on offers and news”
0 = Not
1 = Say no/ don’t tick the box allowing companies to send you “information on offers and news”

IN50. Do you do any of the following? (MULTI CODE): Use Incognito mode or Private Browsing on a web browser (like Google Chrome or Safari)
0 = Not
1 = Use Incognito mode or Private Browsing on a web browser (like Google Chrome or Safari)

IN50. Do you do any of the following? (MULTI CODE): Delete cookies from your web browser to avoid seeing targeted ads
0 = Not
1 = Delete cookies from your web browser to avoid seeing targeted ads

IN50. Do you do any of the following? (MULTI CODE): Use a dedicated email address when registering for things online to avoid spam/ junk email in your personal email account
0 = Not
1 = Use a dedicated email address when registering for things online to avoid spam/ junk email in your personal email acc...

IN50. Do you do any of the following? (MULTI CODE): ANY OF THESE STEPS TAKEN
0 = Not
1 = ANY OF THESE STEPS TAKEN

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): He is bei...
0 = Not
1 = He is being paid or given gifts by the company or brand to say this

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): He thinks...
0 = Not
1 = He thinks this information will be of interest or useful to his followers

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): He thinks...
0 = Not
1 = He thinks this product or brand is good to use/ high quality

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): Some othe...
0 = Not
1 = Some other reason

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): ONLY BEIN...
0 = Not
1 = ONLY BEING PAID RESPONSE

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): ONLY RESP...
0 = Not
1 = ONLY RESPONSE OTHER THAN BEING PAID

SCENARIO 3 - INFLUENCER ADVERTISING POST SCENARIO. Here is a recent social media post from David Beckham (SCREENSHOT). Which, if any, of these are reasons why he might say good things about the product that is shown in this post? (MULTI CODE): BEING PAI...
0 = Not
1 = BEING PAID AND ANY OTHER RESPONSE

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = Using 'cookies' to collect information about the websites people visit or what products and services interest them

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = Collecting information from social media accounts – i.e. about users’ interests, “likes”, location, preferences and s...

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = Asking customers to ‘register’ with a website or app and to opt in/ opt out of receiving further information from the...

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = Using apps on smartphones to collect data on users’ locations or what products and services interest them

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = TOTAL - AWARE OF ANY OF THESE WAYS THAT COMPANIES CAN COLLECT INFORMATION ABOUT ME

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = TOTAL - AWARE OF ALL OF THESE WAYS

IN52. There are many ways that companies can collect information about people based on what they do online. Which, if any of the following ways are you aware of? This might be through visiting websites or apps like Facebook, Twitter/ X, Google, Amazon o...
0 = Not
1 = Not aware of any of these/ Not aware that companies collect information about what people do online

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = I get something like access to a free service in return — like access to their public WiFi network

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = I get a personalised service in return — like a weather update on my phone (based on my location)

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = They use it to show me adverts or information that might be more relevant to me

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = They use it to send me relevant special offers/ discounts for products/ services they think I might like

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = They are clear about how they will use my information

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = I can choose to opt-out at any point and they will stop using my data

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = They reassure me they will not share my information with other companies

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = TOTAL - HAPPY FOR COMPANIES TO COLLECT AND USE MY PERSONAL INFORMATION

IN53. Please read the full list of statements below about how people feel about online companies collecting and using their personal information (e.g. their name, address, a telephone number etc). Which, if any, of these statements do you agree with? I ...
0 = Not
1 = I am not happy for companies to collect and use my personal information

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Target advertising, information or other content at...
0 = Not
1 = Target advertising, information or other content at their users

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Sell users’ information/ data to other companies
0 = Not
1 = Sell users’ information/ data to other companies

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Build up a profile of their users and what they lik...
0 = Not
1 = Build up a profile of their users and what they like/ don’t like

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Tailor prices for products and services
0 = Not
1 = Tailor prices for products and services

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Personalise their experience when using the website...
0 = Not
1 = Personalise their experience when using the website/ app

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Track their online behaviour over time
0 = Not
1 = Track their online behaviour over time

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Influence users’ opinions and behaviours
0 = Not
1 = Influence users’ opinions and behaviours

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): Other reason(s)
0 = Not
1 = Other reason(s)

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): ANY OF THESE APPLY
0 = Not
1 = ANY OF THESE APPLY

IN54. In your opinion which, if any, of these reasons apply as to why companies like Google, Amazon or Facebook might collect information about their users? So that these companies can... (MULTI CODE): None of these reasons apply
0 = Not
1 = None of these reasons apply

IN66. Some apps and websites use online tools (sometimes called algorithms) to tailor what users are shown when they search online, or look at the latest news or use social media. These tools use details about what the user has previously looked at onli...
1 = Yes
2 = No

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): A computer virus on any device you use to go online
0 = Not
1 = A computer virus on any device you use to go online

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Notification that your personal data (such as email address or password) has been compromised due to a data leak or breach
0 = Not
1 = Notification that your personal data (such as email address or password) has been compromised due to a data leak or b...

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Your email or social media account being hacked (someone accessing your account without your permission)
0 = Not
1 = Your email or social media account being hacked (someone accessing your account without your permission)

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Your financial or other personal information being stolen and/ or used online without your permission or knowledge
0 = Not
1 = Your financial or other personal information being stolen and/ or used online without your permission or knowledge

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Lost money online (i.e. got scammed or ripped off)
0 = Not
1 = Lost money online (i.e. got scammed or ripped off)

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Any form of online bullying/ harassment/ trolling
0 = Not
1 = Any form of online bullying/ harassment/ trolling

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Been threatened or stalked online
0 = Not
1 = Been threatened or stalked online

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Online contact from someone who was pretending to be someone else
0 = Not
1 = Online contact from someone who was pretending to be someone else

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Received a suspected scam email or scam text message encouraging you to enter personal or financial information
0 = Not
1 = Received a suspected scam email or scam text message encouraging you to enter personal or financial information

IN65. Moving on now, have you personally experienced any of the following in the past 12 months? (MULTI CODE): Seen anything offensive or inappropriate online (FROM IN55)
0 = Not
1 = Seen anything offensive or inappropriate online (FROM IN55)

IN55. And have you seen anything online in the past 12 months that you found offensive or inappropriate? (SINGLE CODE)
1 = Yes
2 = No
3 = Don't know
4 = Prefer not to say

IN56. Before today, did you know that many websites and apps and online games have a report or flagging function so that you can let them know if you see something offensive or inappropriate? The report or flagging function could be a button, a link, an...
1 = Yes, aware of report or flagging function
2 = No, not aware of report or flagging function
3 = Don’t know

SUMMARY OF AWARENESS AND USE OF REPORTING FUNCTION FOR OFFENSIVE OR INAPPROPRIATE CONTENT
1 = AWARE OF REPORT FUNCTION AND REPORTED OFFENSIVE OR INAPPROPRIATE CONTENT SEEN ONLINE IN PAST 12 MONTHS
2 = AWARE OF REPORT FUNCTION AND NOT REPORTED OFFENSIVE OR INAPPROPRIATE CONTENT SEEN ONLINE IN PAST 12 MONTHS
3 = AWARE OF REPORT FUNCTION AND NOT SEEN OFFENSIVE OR INAPPROPRIATE CONTENT IN PAST 12 MONTHS
4 = NOT AWARE OF REPORT FUNCTION BUT SEEN SOMETHING OFFENSIVE OR INAPPROPRIATE CONTENT IN PAST 12 MONTHS
5 = NOT AWARE OF REPORT FUNCTION AND NOT SEEN SOMETHING OFFENSIVE OR INAPPROPRIATE CONTENT IN PAST 12 MONTHS

1 = TOTAL AWARE OF REPORT FUNCTION

SCENARIO 4A. GENUINE OR NOT SOCIAL MEDIA PROFILE SCENARIO. Here is a social media profile. (SCREENSHOT) Do you think that this social media profile is genuine? (SINGLE CODE)
1 = Yes
2 = No
3 = Don’t know

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): PROFILE USERNAME (TEXT)
0 = Not
1 = PROFILE USERNAME (TEXT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): PROFILE PICTURE (IMAGE)
0 = Not
1 = PROFILE PICTURE (IMAGE)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): NAME IN BIOGRAPHY (TEXT)
0 = Not
1 = NAME IN BIOGRAPHY (TEXT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): DETAIL IN BIOGRAPHY (TEXT)
0 = Not
1 = DETAIL IN BIOGRAPHY (TEXT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): DESCRIPTION UNDER BIOGRAPHY (TEXT)
0 = Not
1 = DESCRIPTION UNDER BIOGRAPHY (TEXT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): LINK IN DESCRIPTION (TEXT)
0 = Not
1 = LINK IN DESCRIPTION (TEXT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): NUMBER OF POSTS (COUNT)
0 = Not
1 = NUMBER OF POSTS (COUNT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): NUMBER OF FOLLOWERS (COUNT)
0 = Not
1 = NUMBER OF FOLLOWERS (COUNT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): NUMBER FOLLOWING (COUNT)
0 = Not
1 = NUMBER FOLLOWING (COUNT)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): CLICK TO FOLLOW BUTTON (BUTTON)
0 = Not
1 = CLICK TO FOLLOW BUTTON (BUTTON)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): CLICK TO MESSAGE BUTTON (BUTTON)
0 = Not
1 = CLICK TO MESSAGE BUTTON (BUTTON)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): CLICK TO VIEW GRID BUTTON (BUTTON)
0 = Not
1 = CLICK TO VIEW GRID BUTTON (BUTTON)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): TAGS (BUTTON)
0 = Not
1 = TAGS (BUTTON)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): POSTED PHOTO 1 (IMAGE)
0 = Not
1 = POSTED PHOTO 1 (IMAGE)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): POSTED PHOTO 2 (IMAGE)
0 = Not
1 = POSTED PHOTO 2 (IMAGE)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): POSTED PHOTO 3 (IMAGE)
0 = Not
1 = POSTED PHOTO 3 (IMAGE)

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): ANY COUNT
0 = Not
1 = ANY COUNT

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): ANY TEXT
0 = Not
1 = ANY TEXT

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): ANY IMAGE
0 = Not
1 = ANY IMAGE

SCENARIO 4B. Still thinking about this profile. Please look at this image and click or tap on anything that makes you think that this IS a genuine profile. (MULTI CODE): ANY BUTTON
0 = Not
1 = ANY BUTTON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): ALL TAB HEADING
0 = Not
1 = ALL TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): POSTS TAB HEADING
0 = Not
1 = POSTS TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): PEOPLE TAB HEADING
0 = Not
1 = PEOPLE TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): REELS TAB HEADING
0 = Not
1 = REELS TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): GROUPS TAB HEADING
0 = Not
1 = GROUPS TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): PHOTOS TAB HEADING
0 = Not
1 = PHOTOS TAB HEADING

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): PROFILE LOGO
0 = Not
1 = PROFILE LOGO

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): PROFILE USERNAME
0 = Not
1 = PROFILE USERNAME

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): VERIFIED TICK
0 = Not
1 = VERIFIED TICK

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): FOLLOW BUTTON
0 = Not
1 = FOLLOW BUTTON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): DATE OF POST
0 = Not
1 = DATE OF POST

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): GLOBE ICON
0 = Not
1 = GLOBE ICON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): LIGHTBULB
0 = Not
1 = LIGHTBULB

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): TEXT IN POST - THE ENERGY PRICE CAP...
0 = Not
1 = TEXT IN POST - THE ENERGY PRICE CAP...

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): TEXT IN POST - THIS SETS THE MAXIMUM AMOUNT...
0 = Not
1 = TEXT IN POST - THIS SETS THE MAXIMUM AMOUNT...

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): TEXT IN POST - FIND OUT MORE
0 = Not
1 = TEXT IN POST - FIND OUT MORE

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): ARROW POINTING TO LINK IN POST
0 = Not
1 = ARROW POINTING TO LINK IN POST

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): HTTPS LINK IN POST
0 = Not
1 = HTTPS LINK IN POST

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): HEADLINE IN POST - FIND OUT HOW CHANGES TO THE ENERGY PRICE CAP WILL AFFECT YOU
0 = Not
1 = HEADLINE IN POST - FIND OUT HOW CHANGES TO THE ENERGY PRICE CAP WILL AFFECT YOU

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): PHOTO IN POST
0 = Not
1 = PHOTO IN POST

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): LOGO IN POST
0 = Not
1 = LOGO IN POST

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): LIKES COUNT
0 = Not
1 = LIKES COUNT

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): COMMENTS COUNT
0 = Not
1 = COMMENTS COUNT

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): SHARES COUNT
0 = Not
1 = SHARES COUNT

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): LIKE BUTTON
0 = Not
1 = LIKE BUTTON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): COMMENT BUTTON
0 = Not
1 = COMMENT BUTTON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): SHARE BUTTON
0 = Not
1 = SHARE BUTTON

SCENARIO 5B. Still thinking about this post. Please look at this image and click or tap on anything that makes you think that this IS a genuine post. (MULTI CODE): ANY STANDARD APP FUNCTION
0 = Not
1 = ANY STANDARD APP FUNCTION

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a games console or games player (e.g. PlayStation, Xbox or Nintendo Switch)
0 = Not
1 = On a games console or games player (e.g. PlayStation, Xbox or Nintendo Switch)

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a laptop or netbook
0 = Not
1 = On a laptop or netbook

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a desktop computer (one that is usually in a fixed place with a separate screen and keyboard)
0 = Not
1 = On a desktop computer (one that is usually in a fixed place with a separate screen and keyboard)

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a mobile phone or smartphone
0 = Not
1 = On a mobile phone or smartphone

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a tablet
0 = Not
1 = On a tablet

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): Through an app on a smart TV
0 = Not
1 = Through an app on a smart TV

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): On a virtual reality gaming headset / device (e.g. Oculus, Samsung Gear VR)
0 = Not
1 = On a virtual reality gaming headset / device (e.g. Oculus, Samsung Gear VR)

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): Using wearable technology like a smartwatch (such as an Apple Watch)
0 = Not
1 = Using wearable technology like a smartwatch (such as an Apple Watch)

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): TOTAL - EVER PLAY GAMES IN ANY OF THESE WAYS
0 = Not
1 = TOTAL - EVER PLAY GAMES IN ANY OF THESE WAYS

G1. Do you play games at home or elsewhere in any of these ways? (MULTI CODE): No, I never play games in these ways
0 = Not
1 = No, I never play games in these ways

G3A. Do you play games online? (SINGLE CODE)
1 = Yes
2 = No
3 = Don’t know
4 = DO NOT PLAY GAMES

IN68. When you log into your online bank account or go online to pay bills, which one of these best applies in terms of how you usually log into your account? IF NECESSARY - Log in details might be a user name and password or a passcode that you need to...
1 = I let my browser (like Google Chrome) autofill my log in details
2 = I use a password manager like LastPass to log in
3 = I type in the log in details myself
4 = I log in using fingerprint recognition or Face ID
5 = Something else
6 = Don’t know
7 = Prefer not to say

IN69. Which, if any, of the following apply regarding any of the online passwords that you use? (MULTI CODE): I use strong passwords online (that use combinations of uppercase and lowercase letters, numbers and other symbols)
0 = Not
1 = I use strong passwords online (that use combinations of uppercase and lowercase letters, numbers and other symbols)

IN69. Which, if any, of the following apply regarding any of the online passwords that you use? (MULTI CODE): I use the same passwords multiple times
0 = Not
1 = I use the same passwords multiple times

IN69. Which, if any, of the following apply regarding any of the online passwords that you use? (MULTI CODE): I often forget my passwords and have to reset them
0 = Not
1 = I often forget my passwords and have to reset them

IN69. Which, if any, of the following apply regarding any of the online passwords that you use? (MULTI CODE): None of these apply
0 = Not
1 = None of these apply

IN69. Which, if any, of the following apply regarding any of the online passwords that you use? (MULTI CODE): Prefer not to say
0 = Not
1 = Prefer not to say

C1. How many people are there in your household in total (including yourself)? (SINGLE CODE)
1 = None
2 = 1
3 = 2
4 = 3
5 = 4
6 = 5-6
7 = 7-9
8 = 10 or more
9 = Prefer not to say

C2. Do you have any children aged under 18 who live at home with you, where you are their parent or guardian? (SINGLE CODE)
1 = Yes
2 = No
3 = Prefer not to say

C3. How many of your children aged under 18 live at home with you? (SINGLE CODE)
1 = None/ no children aged under 18 living at home
2 = 1
3 = 2
4 = 3
5 = 4
6 = 5 or more
7 = Prefer not to say

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: None/ no children aged under 18 living at home
0 = Not
1 = None/ no children aged under 18 living at home

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 0 to 2 years old
0 = Not
1 = 0 to 2 years old

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 3 to 4 years old
0 = Not
1 = 3 to 4 years old

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 5 to 7 years old
0 = Not
1 = 5 to 7 years old

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 8 to 11 years old
0 = Not
1 = 8 to 11 years old

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 12 to 15 years old
0 = Not
1 = 12 to 15 years old

C4. AGES OF CHILDREN AGED UNDER 18 IN HOUSEHOLD: 16 to 17 years old
0 = Not
1 = 16 to 17 years old

A2. Which of these methods does your household use to connect to the internet at home? (MULTI CODE): Fixed Broadband through a phone line or cable service – perhaps using a Wi-Fi router to go online, via any device
0 = Not
1 = Fixed Broadband through a phone line or cable service – perhaps using a Wi-Fi router to go online, via any device

A2. Which of these methods does your household use to connect to the internet at home? (MULTI CODE): Access to the internet using a mobile network – using your phone’s 3G or 4G or 5G mobile network, or a device such as a dongle or USB stick
0 = Not
1 = Access to the internet using a mobile network – using your phone’s 3G or 4G or 5G mobile network, or a device such as...

A2. Which of these methods does your household use to connect to the internet at home? (MULTI CODE): Neither – Do not connect to the internet at home
0 = Not
1 = Neither – Do not connect to the internet at home

C5. Which one of these, if any, is the highest educational or professional qualification that you currently have? Please choose the highest option on the list that applies to you. (SINGLE CODE)
1 = I have no formal qualifications (and I am not still studying)
2 = Entry level qualification such as ESOL, ELC or Skills for Life
3 = GCSE/ O’ Level/ CSE/ National Qualifications/ Standard Grades – but not Maths and not English
4 = GCSE/ O’ Level/ CSE/ National Qualifications/ Standard Grades – including Maths or English
5 = Level 1-2 vocational qualification or intermediate apprenticeship
6 = A’ level, Scottish Higher, Welsh Baccalaureate, International Baccalaureate or equivalent
7 = Level 3 vocational qualification or advanced apprenticeship
8 = Diplomas in higher education (HNC/ HND/ BTEC Higher or equivalent)
9 = Level 4-5 vocational qualification or higher apprenticeship
10 = University first degree (BA/ BSc/ BEd/ PGCE or equivalent)
11 = Level 6 vocational qualification or degree apprenticeship
12 = University higher degree (e.g. Masters, PhD or equivalent)
13 = Still studying/ still at school
14 = Don’t know
15 = Prefer not to say

C6. Which of these options best describes how you feel about your ability to read and write? (SINGLE CODE)
1 = Very confident
2 = Fairly confident
3 = Neither confident nor not confident
4 = Not very confident
5 = Not at all confident
6 = Don’t know
7 = Prefer not to say

C7. Do you consider English to be your first or main language? (SINGLE CODE)
1 = Yes – (English is first/ main language)
2 = No
3 = Prefer not to say

C8. Which one of these options applies to your home? (SINGLE CODE)
1 = Being bought on mortgage
2 = Owned outright by the household
3 = Rented from Local Authority/ Housing Association/ Trust
4 = Rented from private landlord
5 = Something else
6 = Don’t know
7 = Prefer not to say

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Hearing? Poor hearing, partial hearing, or are deaf
0 = Not
1 = Hearing? Poor hearing, partial hearing, or are deaf

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Eyesight? Poor vision, colour blindness, partial sight, or are blind
0 = Not
1 = Eyesight? Poor vision, colour blindness, partial sight, or are blind

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Mobility? Cannot walk at all/ use a wheelchair or mobility scooter etc., or cannot walk very far or manage stairs or can only do so with difficulty
0 = Not
1 = Mobility? Cannot walk at all/ use a wheelchair or mobility scooter etc., or cannot walk very far or manage stairs or ...

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Dexterity? Limited ability to reach/ difficulty opening things with your hands/ difficulty using a telephone handset/ television remote control/ comp...
0 = Not
1 = Dexterity? Limited ability to reach/ difficulty opening things with your hands/ difficulty using a telephone handset/...

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Breathing? Breathlessness or chest pains
0 = Not
1 = Breathing? Breathlessness or chest pains

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Mental abilities? Such as learning, understanding, concentration, memory, communicating, cognitive loss or deterioration
0 = Not
1 = Mental abilities? Such as learning, understanding, concentration, memory, communicating, cognitive loss or deterioration

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Difficulty with speech? E.g. due to stroke, stutter or stammer
0 = Not
1 = Difficulty with speech? E.g. due to stroke, stutter or stammer

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Social/ behavioural? Conditions associated with this such as autism, attention deficit disorder, Asperger’s, etc.
0 = Not
1 = Social/ behavioural? Conditions associated with this such as autism, attention deficit disorder, Asperger’s, etc.

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Your mental health? Anxiety, depression, or trauma-related conditions, for example
0 = Not
1 = Your mental health? Anxiety, depression, or trauma-related conditions, for example

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Other illnesses/ conditions which impact or limit your daily activities or the work you can do
0 = Not
1 = Other illnesses/ conditions which impact or limit your daily activities or the work you can do

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): ANY ISSUES THAT IMPACT DAILY ACTIVITIES OR WORK DONE
0 = Not
1 = ANY ISSUES THAT IMPACT DAILY ACTIVITIES OR WORK DONE

C9. Which of these, if any, impact or limit your daily activities or the work you can do? (MULTI CODE): Nothing – no impairments or conditions impact or limit your daily activities or the work you can do
0 = Not
1 = Nothing – no impairments or conditions impact or limit your daily activities or the work you can do

C10. Which one of these groups best describes your ethnic group or background? (SINGLE CODE)
1 = WHITE - English/ Welsh/ Scottish/ Northern Irish/ British
2 = WHITE - Irish
3 = WHITE - Gypsy, Traveller or Irish Traveller
4 = WHITE - Any other white background
5 = MIXED - White and Black Caribbean
6 = MIXED - White and Black African
7 = MIXED - White and Asian
8 = MIXED - Any other mixed/ multiple ethnic background
9 = ASIAN AND BRITISH ASIAN - Indian
10 = ASIAN AND BRITISH ASIAN - Pakistani
11 = ASIAN AND BRITISH ASIAN - Bangladeshi
12 = ASIAN AND BRITISH ASIAN - Chinese
13 = ASIAN AND BRITISH ASIAN - Any other Asian background
14 = BLACK AND BLACK BRITISH - Caribbean
15 = BLACK AND BLACK BRITISH - African
16 = BLACK AND BLACK BRITISH - Any other Black/ African/ Caribbean background
17 = OTHER ETHNIC GROUP - Arab
18 = OTHER ETHNIC GROUP - Any other ethnic background
19 = Prefer not to say

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Income Support
0 = Not
1 = Income Support

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Income-based Jobseeker's Allowance
0 = Not
1 = Income-based Jobseeker's Allowance

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Pensions Credit (Guaranteed Credit)
0 = Not
1 = Pensions Credit (Guaranteed Credit)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Pensions Credit (no Guaranteed Credit)
0 = Not
1 = Pensions Credit (no Guaranteed Credit)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Employment and Support Allowance (ESA)
0 = Not
1 = Employment and Support Allowance (ESA)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Universal Credit (and household has other earnings)
0 = Not
1 = Universal Credit (and household has other earnings)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Universal Credit (and household has no other earnings)
0 = Not
1 = Universal Credit (and household has no other earnings)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Personal Independence Payment (PIP)
0 = Not
1 = Personal Independence Payment (PIP)

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Carer’s allowance
0 = Not
1 = Carer’s allowance

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): Other
0 = Not
1 = Other

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): RECEIVES ANY OF THESE BENEFITS
0 = Not
1 = RECEIVES ANY OF THESE BENEFITS

C11. Do you or anyone in your household currently receive any of the following benefits? (MULTI CODE): None of these - Do not receive any of these benefits
0 = Not
1 = None of these - Do not receive any of these benefits

C12. Which one of these bands describes your total household income before tax or any other deductions are made? Please include any benefits or credits that you or anyone else in your household receives, including housing benefit, as well as any income ...
1 = Up to £199 per week / Up to £10,399 per year
2 = From £200 to £299 per week / From £10,400 to £15,599 per year
3 = From £300 to £499 per week / From £15,600 to £25,999 per year
4 = From £500 to £699 per week / From £26,000 to £36,399 per year
5 = From £700 to £999 per week / From £36,400 to £51,999 per year
6 = From £1,000 to £1,499 per week / From £52,000 to £77,999 per year
7 = £1,500 and above per week / £78,000 and above per year
8 = Don't know/ Prefer not to say

C13. How well would you say your household is managing financially at the moment? Would you say you are... (SINGLE CODE)
1 = Doing well
2 = Getting by
3 = Struggling
4 = Don’t know
5 = Prefer not to say

FINANCIAL VULNERABILITY
1 = Most Financially Vulnerable
2 = Potentially Financially Vulnerable
3 = Least Financially Vulnerable