Gender Identity
1 = Yes
2 = No
3 = Prefer not to say

No children aged 17 or under
0 = No
1 = Yes

Urban/rural
1 = Urban – Population over 10,000
2 = Town and Fringe
3 = Village
4 = Hamlet & Isolated Dwelling

Employment status
1 = Full-Time employment (more than 29 hours a week)
2 = Part-Time employment (less than 29 hours per week)
3 = Retired / Widow / Widower
4 = Student
5 = Not working / Sick / Disabled

Adults in household
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10
15 = 15

Sexual orientation
1 = Heterosexual or straight
2 = Gay or lesbian
3 = Bisexual
4 = Prefer to use another term
5 = Prefer not to say

Household income (Adults 18+ only)
1 = Up to £10,399
2 = From £10,400 to £15,599
3 = From £15,600 to £25,999
4 = From £26,000 to £36,399
5 = From £36,400 to £51,999
6 = From £52,000 to £77,999
7 = £78,000 or above
8 = Don't know
9 = Prefer not to say

Household income - Weekly (Adults 18+ only)
1 = Up to £199
2 = From £200 to £299
3 = From £300 to £499
4 = From £500 to £699
5 = From £700 to £999
6 = From £1,000 to £1,499
7 = £1,500 or above
8 = Don't know
9 = Prefer not to say

Highest educational level
1 = I have no formal qualifications (and I am not still studying)
2 = Entry level qualification such as ESOL, ELC or Skills for Life
3 = GCSE/ O' Level/ CSE/ National Qualifications/ Standard Grades – but not Maths and not English
4 = GCSE/ O' Level/ CSE/ National Qualifications/ Standard Grades – including Maths or English
5 = Level 1-2 vocational qualification or intermediate apprenticeship
6 = A' level, Scottish Higher, Welsh Baccalaureate, International Baccalaureate or equivalent)
7 = Level 3 vocational qualification or advanced apprenticeship
8 = Diplomas in higher education (HNC/ HND/ BTEC Higher or equivalent)
9 = Level 4-5 vocational qualification or higher apprenticeship
10 = University first degree (BA/ BSc/ BEd/ PGCE or equivalent)
11 = Level 6 vocational qualification or degree apprenticeship
12 = University higher degree (e.g. Masters, PhD or equivalent)
13 = Still studying/ still at school
14 = Prefer not to say
15 = Don't know

Use of VPN
1 = Yes, for personal/recreational use ONLY
2 = Yes, for work/business use ONLY
3 = Yes, for BOTH personal/recreational use and work/business use
4 = No
5 = Don't know

Consent for 13-17
1 = Yes
2 = No

Gender Child
1 = Boy
2 = Girl
3 = Other
4 = Prefer not to say

Age Child
13 = 13
14 = 14
15 = 15
16 = 16
17 = 17

Ethnicity Child
1 = English / Welsh / Scottish / Northern Irish / British
2 = Irish
3 = Gypsy or Irish Traveller
4 = Any other White background
5 = White and Black Caribbean
6 = White and Black African
7 = White and Asian
8 = Any other Mixed / Multiple ethnic background
9 = Indian
10 = Pakistani
11 = Bangladeshi
12 = Chinese
13 = Any other Asian background
14 = African
15 = Caribbean
16 = Any other Black / African / Caribbean background
17 = Arab
18 = Any other ethnic group
19 = Prefer not to say

Religion Child
1 = Catholic
2 = Church of England / Scotland / Ireland
3 = Other Christian
4 = Muslim
5 = Hindu
6 = Jewish
7 = Sikh
8 = Buddhist
9 = Other religion
10 = No religion
11 = Prefer not to say

Gender Identity Child
1 = Male
2 = Female
3 = Non-binary
4 = Prefer to use another term
5 = Prefer not to say

Hours online: Please think about how much of your personal time you spend online across a typical week. This includes time using social media and messaging, watching films, TV programmes and videos online, playing games online, on video calls, searching f
1 = None
2 = Less than 6 hours
3 = 6 to 11 hours
4 = 11 to 22 hours
5 = 22 to 30 hours
6 = Over 30 hours
7 = Don't know/unsure

I can share my opinions and have a voice online more easily or effectively than I can offline
1 = Strongly agree
2 = Somewhat agree
3 = Neither agree nor disagree
4 = Somewhat disagree
5 = Strongly disagree
6 = Don't know

Familiarity before using: In the last month, when you have gone online, have you….
1 = Only used websites or apps that you have used before
2 = Used maybe one or two websites or apps that you have not used before
3 = Used lots of websites or apps that you have not used before
4 = Have not gone online in the last month

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech
1 = 1 - Mildly concerned
2 = 2
3 = 3
4 = 4
5 = 5 - Very concerned
6 = Not concerned at all
7 = Don't know

Most recent seen/experienced online harm
1 = Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race,
3 = Content or language which objectifies, demeans or otherwise negatively portrays women
4 = Content depicting the sexual abuse or sexual exploitation of children
5 = Content encouraging extremism, radicalisation or terrorism
6 = Content depicting or encouraging violence or injury
7 = Sale or advertisement of illegal drugs or psychoactive substances e.g. 'magic mushrooms'
10 = Content encouraging gambling, e.g. sports betting, or casino-style games
11 = Misinformation i.e. false or misleading stories, claims or assertions e.g. 'fake news'
14 = Content promoting excessive or unhealthy dieting/exercise
16 = Promotion of female genital mutilation (FGM)
17 = Unwelcome friend or follow requests, or messages
18 = Stalking, cyberstalking or harassing behaviour
19 = People pretending to be another person, e.g. 'catfishing'
21 = Trolling, i.e. a person who says something to cause intentional upset or provoke a negative reaction
22 = Pressure to send sexual or nude images or videos
23 = People sending unwanted/unsolicited sexual or nude images or videos, e.g. 'cyber flashing'
24 = Fake or deceptive images/videos, e.g. 'deep fakes'
25 = Collection or use of my data without my knowledge or permission
27 = Private/intimate information made public, e.g. 'doxxing'
28 = Sharing of, or threats to share, intimate images without consent e.g. 'revenge porn'
29 = Intentional harassment during gaming, e.g. 'griefing'
30 = Private conversations shared without consent
31 = Content glamourising unhealthy or abusive lifestyles, e.g. binge drinking, drug taking
32 = Unintentionally spending money on in-app purchases or gifts
33 = Group shaming, boycotting, or excluding someone based on their views, opinions or actions, including online 'pile-ons'
34 = Paid-for or sponsored content which was not clearly marked as such, e.g. 'astroturfing'
37 = Generally offensive or 'bad' language, e.g. swearing, rudeness
39 = Content showing dangerous stunts or online challenges
40 = Content which advertises alcohol or cigarettes
41 = Content which advertises prostitution, or offers accommodation etc in exchange for sex
43 = Content facilitating human trafficking (including sexual and labour exploitation, or recruitment for county lines activi
44 = Content which promotes and/or encourages children to eat or ingest harmful substances e.g. bleach, detergent

Type of misinformation: Which of the options below best describes the misinformation you saw?
1 = Health
2 = Political or electoral
3 = Climate
4 = Financial e.g. cost of living
5 = Conflict e.g. war
6 = Discrimination on grounds of gender, age, sexuality, ethnicity or other 'protected characteristics'
7 = Other
8 = Can't remember
9 = Prefer not to say

Experience of misinformation: You said you have seen or experienced misinformation i.e. false or misleading stories, claims or assertions in the last four weeks. Where did you see this / who did you see post/share this content?
1 = Someone I know in a mostly offline context (e.g. a friend, family member, at work including colleagues even though you m
2 = Someone I know, but only in an online context (e.g. people I interact with regularly online, through social media, gamin
4 = An official body, including a local authority
5 = A public figure or celebrity or influencer
6 = A news organisation or journalist
7 = A media outlet / organisation
8 = Other
9 = An official body outside the UK

Experience of scams, fraud or phishing: You said you had seen or experienced scams, fraud or phishing in the last four weeks. As a result, did you lose any money or assets?
1 = Yes
2 = No
3 = Don't know
4 = Prefer not to say

Experience of unwanted sexual messages: You mentioned that you received an unwanted sexual message. Thinking about the most recent experience you had, can you please tell us who this message was from? Please remember that you do not have to answer this qu
1 = Someone I know who I think/know is 18 or over, who I know in a mostly offline context (e.g. school or as part of offline
2 = Someone I know who I think/know is 18 or over, who I know only in an online context (e.g. people I interact with regular
3 = Someone I know who I think/know is under 18, who I know in a mostly offline context (e.g. school or as part of offline s
4 = Someone I know who I think/know is under 18 who I know only in an online context (e.g. people I interact with regularly
5 = A stranger who I think/know is 18 or over
6 = A stranger who I think/know is under the age of 18
7 = A company or individual trying to sell a product or service
8 = Prefer not to say

Whether online content posted in the last 6 months has been taken down: If you have posted online in the last 6-months, have you had content taken down (removed)?
1 = Yes – and I understand it was taken down (removed) because it breached the service's policies
2 = Yes – but I don't understand why it was taken down (removed) and don't think it breached the service's policies
3 = No
4 = Prefer not to say
5 = I haven't posted content online

Please confirm how you completed the survey
1 = Given all your own views and experiences
2 = Giving your own views and experiences, with help from an adult/parent
3 = Having an adult/parent give their opinion of your views and experiences

Thanks and qual invite
1 = Yes, I am interested and willing to take part
2 = No, I am not interested or willing to take part

Social Grade
1 = A
2 = B
3 = C1
4 = C2
5 = D
6 = E

Gender
1 = Male/ man
2 = Female/ woman
3 = Non-binary
4 = Prefer to use another term
5 = Prefer not to say

Region
1 = Scotland
2 = North East
3 = North West
4 = Yorkshire and the Humber
5 = West Midlands
6 = East Midlands
7 = Wales
8 = East of England
9 = London
10 = South East
11 = South West
12 = Northern Ireland

It is the responsibility of the website or app to control what is posted on their site vs. It is the responsibility of the individual to ensure what they are posting is appropriate for other users
1 = Onus on platform
2 = Neutral
3 = Onus on the individual

It is the responsibility of the search engine to control what is presented in search results vs. It is the responsibility of the individual to ensure they have the correct settings in place to only be presented with content appropriate for them
1 = Onus on the search engine
2 = The neutrals
3 = Onus on the individual

I feel confident in my ability to stay safe online vs. I do not feel confident in my ability to stay safe online
1 = Safety confident
2 = The neutrals
3 = Not confident

Using a bit of common sense when you're online usually prevents you from seeing harmful or offensive photos and videos vs. It is impossible to avoid seeing harmful or offensive photos and videos if you go online
1 = Common sense is sufficient
2 = Neutral
3 = Resigned to potential harms

The Internet has an important role in supporting free speech, even when some users might find the content offensive vs. It is important for sites to monitor and delete offensive views to protect other users
1 = Free speech advocates
2 = The neutrals
3 = Protection prioritisers

There are enough online safety measures in place vs. There should be more online safety measures in place
1 = Measures meets needs
2 = Neutral
3 = Further measures needed

For me personally, the benefits of going online outweigh the risks vs. For me personally, the risks of going online outweigh the benefits
1 = Benefits outweigh risks
2 = Neutral
3 = Risk outweigh benefits

The internet is good for society vs. The internet is damaging to society
1 = Internet is good for society
2 = Neutral
3 = Internet is damaging society

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - How many times in the last 4 weeks did you see or experience ?
1 = Once
2 = 2-3 times
3 = 4-5 times
4 = 6-10 times
5 = More than 10 times
6 = Don't know / can't remember

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - We would like you to think again about the last time you saw or
1 = 1 - It didn't bother me at all/ It didn't offend me at all
2 = 2 - It slightly bothered me/ It slightly offended me
3 = 3 - It really bothered me/I found it extremely offensive

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - What type of site or service were you using when you most recen
1 = A website or app where you view videos posted by other users e.g. YouTube, TikTok
2 = Social media website or app e.g. Facebook, Twitter, Instagram
3 = Livestreaming website or app – this could be part of a social media website or app e.g. Twitch, Facebook Live
4 = A search engine e.g. Google, Yahoo
5 = Instant messenger website or app e.g. Facebook Messenger, WhatsApp
6 = News website or app e.g. BBC News, The Guardian, Daily Mail Online
7 = Gaming website or app e.g. PlayStation Network, Nintendo Online
8 = A Q&A website or app e.g. Quora, Yahoo! Answers
9 = Email
10 = Blog website or app e.g. WordPress, Bloglovin'
11 = Shopping website or app e.g. Amazon, eBay, Depop
12 = Online dating websites or apps e.g. Tinder, Bumble
13 = Video on demand application e.g. Netflix, Now TV
14 = 'Adult' site containing sexual content
15 = An in-game chat / chat room
16 = Other
17 = Can't remember
18 = Prefer not to say
19 = The 'Dark Web'
20 = Generative AI e.g. ChatGPT

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which video viewing website or app were you using when you expe
1 = Admire.Me (only shown to 18+)
2 = Bitchute (only shown to 18+)
3 = Brand New Tube
4 = Daily motion
5 = DLive
6 = Dubsmash
7 = Facebook
9 = FruitLab
10 = GoNoodle
11 = Imgur
12 = Instagram
13 = OnlyFans (only shown to 18+)
14 = PopJam
15 = RevealMeme (only shown to 18+)
16 = Snapchat
17 = TikTok
18 = Triller
19 = Twitch
20 = Ustream
21 = Vimeo
22 = YouNow
23 = YouTube
24 = YouTube Kids
25 = Yubo
26 = Other
27 = Can't remember
28 = Prefer not to say
29 = Lemon8

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which search engine were you using when you experienced ?
1 = AOL
2 = Ask.com
3 = Bing/MSN
4 = Google
5 = Yahoo
6 = Webexplore.co
7 = DuckDuckGo
8 = Ecosia
9 = Yandex
10 = Info.co.uk
11 = Mojeek
12 = Other
13 = Can't remember
14 = Prefer not to say
15 = ChatGPT

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which livestreaming website or app were you using when you expe
2 = Facebook Live
3 = Instagram Live
4 = TikTok
6 = Twitch
7 = YouNow
8 = YouTube Live
9 = Yubo
10 = Bigo (only shown to 18+)
11 = LinkedIn Live
12 = OnlyFans (only shown to 18+)
13 = Snapchat
14 = Ustream
15 = Tango (only shown to 18+)
16 = LiveMe (only shown to 18+)
17 = Cheetah (only shown to 18+)
18 = CoCo (only shown to 18+)
19 = Other
20 = Can't remember
21 = Prefer not to say
22 = Twitter
23 = Monkey (only shown to 18+)

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which instant messenger website or app were you using when you
2 = Discord
3 = Facebook messenger
4 = Google Chat
5 = Google Meet
6 = Instagram direct
7 = iMessage
8 = LINE
9 = Snapchat
10 = TeamSpeak
11 = Telegram
12 = Viber
13 = WhatsApp
14 = TikTok
15 = Kik
16 = Skype
17 = Threads
18 = WeChat
19 = Bigo (only shown to 18+)
20 = Yubo
21 = Playstation app
22 = XBox app
23 = Microsoft Teams
24 = Zoom
25 = Omegle (only shown to 18+)
26 = LuckyCrush
27 = LMK
28 = Swipr
30 = Other
31 = Can't remember
32 = Prefer not to say
33 = Google classroom
34 = Google messages
35 = Phone by Google
36 = Signal
38 = Element
39 = Threema
40 = Tinder dating app (only shown to 18+)
41 = Bumble dating app(only shown to 18+)
42 = Hinge dating app(only shown to 18+)
43 = Grindr dating app (only shown to 18+)

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which gaming platform were you using when you experienced ?
1 = Nintendo Online
2 = PlayStation Network
3 = Twitch
4 = Steam
5 = Xbox Live
6 = Google Stadia
7 = Apple Arcade
8 = Fruitlab
9 = VR Chat
10 = Rec room
11 = Roblox
12 = Other
13 = Can't remember
14 = Prefer not to say
15 = Minecraft
16 = Horizon World
17 = Metaverse

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Which Q&A website or app were you using when you experienced ?
1 = Ask.fm
2 = Yahoo Answers
3 = Reddit
4 = Quora
6 = CuriousCat
7 = NGL
8 = Beacon
9 = Other
10 = Can't remember
11 = Prefer not to say
12 = Tellonym
13 = Sendit (Instagram)
14 = Superfy

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics like race, religion, disability, sexuality or gender identity; e.g. hate speech - Overall, how satisfied were you with the reporting/complaints p
1 = Very satisfied
2 = Somewhat satisfied
3 = Neither satisfied nor dissatisfied
4 = Somewhat dissatisfied
5 = Very dissatisfied

Children in household
0 = 0
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
9 = 9
12 = 12
13 = 13
15 = 15

Platform/ apps combined
84 = A dating platform/app e.g. Tinder, Bumble

Online harms concern
1 = 5 - Very concerned
2 = 4
3 = 3
4 = 2
5 = 1 - Mildly concerned
6 = Not concerned at all
7 = Don't know

Religion
1 = Catholic
2 = Church of England / Scotland / Ireland
3 = Other Christian
4 = Muslim
5 = Hindu
6 = Jewish
7 = Sikh
8 = Buddhist
9 = Other religion
10 = No religion

Parent
1 = Parent
2 = Non-parent

Working status (Adults 18+ only)
1 = Working full time
2 = Working part time
3 = Not working
4 = Other

1 = Most financially vulnerable
2 = Potentially financially vulnerable
3 = Least financially vulnerable

Sexual Orientation (Adults 18+ only)
1 = Heterosexual
2 = Gay or Lesbian
3 = Bisexual
4 = Other

Number of children in household
1 = 1
2 = 2 to 3
3 = 4 to 5
4 = 6+

Urban/ rural
1 = Urban
2 = Rural

Overall internet usage
1 = None
2 = Less than 5 hours
3 = 6 to 11 hours
4 = 12 to 22 hours
5 = 23 to 30 hours
6 = Over 30 hours

HIGH/MEDIUM/LOW
1 = Low usage
2 = Medium Usage
3 = High Usage

Breadth/narrowness of online activity
1 = Only used websites/apps used before
2 = Used one or two website/apps not used before
3 = Used lots of websites used before

Impact of harm
1 = Not bothered/offended at all
2 = Somewhat bothered/offended
3 = Very or extremely bothered or offended